NEW YORK: Social networking giant Facebook plans to engage in a new type of mobile advertising based on the apps used by consumers, The Wall Street Journal reported Saturday on its website.
The social network, which has 900 million users, would use its Facebook Connect feature – which lets millions log into applications using their Facebook ID and password – to track consumers’ apps, and tailor ads accordingly, it said.
Facebook – which is based in Menlo Park, California – may
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