ISLAMABAD: The International Islamic University, Islamabad (IIUI) Department of Media and Communication Studies (DMCS) will collaborate with Mishal Pakistan to develop a media credibility index, an initiative to create new frameworks and methodologies to measure current trends and indices on media ethics, journalism standards, media credibility and rankings to be measured on international benchmarks.
“There is an urgent need for the Pakistani media industry to come up with an innovative
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