Sunday, 30 June 2013
Advertising: Back-to-School Shopping Campaigns, Already?
Such front-running of seasonal milestones should no longer be surprising, given how marketers, retailers and media companies have been time-shifting the calendar to stimulate business related to holidays both official (Christmas) and unofficial (Super Bowl Sunday). Still, it may startle students when they see advertising asking them to buy clothing, school supplies and other merchandise for 2013-14 while they await final grades for 2012-13. The tenuous state of the economy is a major reason for
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