An example of this metropolis’s vibrancy is the signboards and hoardings that have cropped up on every rooftop and high-rise building. As soon as you enter the main artery of the city running from the airport to downtown, you are bombarded with all kinds of promotions ranging from multinational brands announcing their new deals to smaller firms offering exciting packages.
On one hand you may have crooner Ali Zafar trying to lure you into subscribing to a mobile phone package, while on the
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