Apple is revamping its iAd mobile advertising service, slashing fees for advertisers and increasing the commissions it pays app developers who opt into the network.
As Advertising Age first reported on Tuesday, marketers now need to spend a minimum of $100,000 for a mobile campaign to get into the program, down from a $1 million minimum when iAd launched in 2010. And mobile developers will get a commission of 70 percent of the ad dollars earned on their apps, up from 60 percent.
Apple
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