Models flaunt Sindhi, Balochi dresses at Mehndi Extravaganza Pakistani rural women’s first-ever fashion brand ‘Sughar’ was launched by the Participatory Development Initiatives (PDI)

KARACHI - Pakistani rural women’s first-ever fashion brand ‘Sughar’ was launched by the Participatory Development Initiatives (PDI) on Friday.
These women from remote villages of Sindh and Balochistan are skilled in making embroidered materials, but their work is not promoted at the national level because they lack the capacity to market their products.
To introduce the rural women’s work in the national market, PDI launched Sughar and organised a fashion event ‘Mehndi

KARACHI - Pakistani rural women’s first-ever fashion brand ‘Sughar’ was launched by the Participatory Development Initiatives (PDI) on Friday. These women from remote villages of Sindh and Balochistan are skilled in making