LONDON: Samsung Electronics (005930.KS) is the world's largest smartphone manufacturer and biggest user of Google's (GOOG.O) Android operating system.
And, for some, that's the problem.
Samsung's meteoric rise - in the first quarter of 2011 it shipped fewer smartphones than Apple (AAPL.O), Nokia (NOK1V.HE) or Research in Motion (RIM.TO), but is now market leader - has handed it a dilemma. Does it risk becoming a commodity manufacturer of hardware, squeezed like the PC makers of old
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