How to rate the ratings The Business of TV: ‘Are ratings really the best judge of what viewers want?’

KARACHI:

The revenue of Pakistan’s television industry, which was earlier Rs22 billion, jumped to Rs26 billion in 2012 and stands at approximately Rs28 billion rupees this year – these staggering figures were shared by the speakers at T2F’s panel discussion on ‘Money Matters: The Business of TV’.

“Around 90 to 95 percent of the Rs28 billion comes from advertising and five per cent comes from syndication or from programmes sent abroad,” said Bilal Lakhani, publisher of The

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