Monday, 9 January 2012

‘Brand’ culture affecting local schooling system In Karachi, the ‘rat race’

In Karachi, the ‘rat race’ is no longer about what brand you wear or what car you own, but about which school your child attends.

Overly concerned parents, most of whom are successful professionals, go to absurd lengths to get their children registered into ‘known’ schools in the city. Some go as far as to register a child as soon as it is conceived, as a number of top schools have waiting lists of up till two years.

The idea is to let a child become accustomed to a particular

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