Institute of Business Administration (IBA) Karachi kicks off global conference on marketing

KARACHI: The Institute of Business Administration (IBA) Karachi celebrated the fruition of the first International research based conference in Pakistan to impart marketing education through empirical research. An inaugural ceremony was held at the Main Campus, IBA Karachi on Saturday. Yasmin Zafar, Convener of the ICM 2012 and Chairperson Marketing Department, IBA, opening the conference, welcomed academicians, practitioners and students from Pakistan and overseas. She described the vision of

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