Discourse on women in media: Uks report looks into why female professionals are still sidelined

We need to change not only our attitu­des but the way of thinki­ng, say speake­rs. Media monitoring and content analysis was part of the Uks project, in which qualitative and quantitative analysis of selected print and electronic media were conducted for their gender sensitivity for one week in March 2012 (left). A basic survey was conducted in media houses from across the country to gain an insight into the ratio of male vs female practitioners in the media sector in Islamabad,

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